Taiwan Semiconductor Manufacturing Company, TSMC, is the largest integrated circuit or “chip” foundry and serves the most advanced manufacturing processes to global tech giants including Apple, Nvidia, and Qualcomm.

In the summer of 2018, I worked as a Brand Management Intern, on two projects for the latest showroom located at the TSMC’s fabrication center in Nanjing, China. I had the unique opportunity to both strategize the plan and design the end-to-end experience of a now implemented 40-inch kiosk touchscreen.